Hadji J. Williams, copywriter

Listen up.


A Spectrum Housewarming

:60 national spot feat. up-and-coming social influencers Kevin Fredericks and Beleaf Melanin.

DR Mal Insert

:30 version of “Housewarming”.

FSI Print

Glen “Beleaf” Henry took to Youtube and IG to spread the word...

DR Print

I got Spectrum to do its first 360˚ AA campaign. We hired rising comedian/social influencer Kevin Fredericks (@KevOnStage) and hiphop artist/dad-at-home guru Glen “Beleaf Melanin” Henry (of @BeleafInFatherhood) to do TV, social, mobile and print.

Our creative combined with their audiences (+5 million combined) made this Spectrum’s most successful direct response campaign of 2019. It even outperformed their general-market direct response work for the year 2019.

  • Role Copywriter

  • For Spectrum

  • Date 2019

  • Type 360 (TV, Digital, Social, Mobile, Print)

  • URL www.Spectrum.com

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