Hadji J. Williams, copywriter

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NISSAN Juke

Juke “grind” magazine ad

Juke “lane” billboard/spread ad

Black History Month gif banner

Black History Month enriched banner

Juke “box” billboard/banner ad

Juke “way” print ad

I helped push Nissan JUKE into the urban market. Juke wasn’t just a car, it was a verb. An act of defiance. So we went with bold colors, lots of attitude and high energy… All under Nissan’s “Innovation that excites” banner.


Up Next:

Lucid Air Teaser Campaign