Hadji J. Williams, copywriter

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Log

Lucid Air Teaser Campaign

"400 backshot" magazine spread & poster

"Combustible" spread & banner

"Gone" digital banner

"Engine" teaser ad.

"Opulence" Billboard & Digital Banner

Magazine/Outdoor Board

I recently had the honor of meeting the visionaries at Lucid Motors. They’re in Newark, CA. And in 2021 they’ll be unleashing The Lucid Air, their flagship model coupe. It’ll change everything we thought was possible in luxury automobiles. (Oh, did I mention that the entire Lucid fleet is 100% pure electric?)

So, this teaser campaign is for the Lucid Air. It hits the streets mid-2021. Hope you like.


  • Role Copywriter & Art Director

  • For Lucid Motors

  • Date 2020

  • Type Print, Digital, and Outdoor

  • URL www.Lucidmotors.com

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