Gillette: Masters Of Style
Andre 3000 talks style and grooming (web interview).
“Masters of Style” spread, feat. Andre 3000.
"Masters of Style" spread
M.O.S. “Well-groomed” print spread with Dre.
“Masters of Style” web work (banners, groomer interviews…)
Masters Of Style launch spot.
M.O.S. print spread feat. Andre 3000.
"Masters of Style" web banner
"Masters of Style" web takeover
Gillette’s Masters of Style campaign. When Gillette needed a relevant approach to help men master their grooming and styling routines, I recommended legendary Grammy®-winning artist Andrè 3000, formerly of Outkast. We used Andre across platforms to tell a grooming story that embraced men from diverse backgrounds.
Type Digital, TV, Print, radio